Promotional graphics for the 2021 AAVSO webinar series

I created these graphics in mid- to late-2021, to help provide extra advertising for a few upcoming AAVSO webinars.

Since the final format was to be social media posts, I chose large font sizes and bold, striking colors in the hopes of seizing the attention of someone scrolling past. Still, my target audience was not your average social media user—so I felt comfortable including more descriptive text within the image itself than I otherwise would for a ‘social media advertisement’. My goal was for each image to be self-contained, and therefore easily shared, retaining enough information to hook new viewers even if the accompanying post were to be stripped away.