This advertisement was produced in August/September 2021 as a collaboration between myself and Pradip Karmakar, another AAVSO Ambassador. Pradip provided one of the figures used in the ad, as well as advice and feedback about the design, while I wrote the copy and created the advertisement in Photoshop. Astronomy Technology Today is not your average magazine, with a unique, interactive digital-only distribution format, and an audience comprised mostly of technical specialists and ‘gearheads’. Having taken this into account, the AAVSO Marketing Committee requested something closer to an informative article than a typical minimalist advertisement, and Pradip and I were happy to oblige.
Astronomy Technology Today allows its advertisers to include hyperlinks, and I leveraged that capability to make this ad a ‘one-stop-shop’ hub for the AAVSO’s valuable beginner resources. (The version displayed below is a .jpg preview, so the links are not clickable—rest assured that they work well in the digital pages of Astronomy Technology Today.)